Laura McGeough’s Blog : Creativity & Freshness

gorilla

TWO Film Grands Prix ave been won by Gorilla for Cadbury’s, and Halo 3 for Microsoft Xbox 360. According to Chris Willingham of winning agency Fallon of the UK, Gorilla has spawned a whole new advertising genre.

The video of a gorilla drumming to a Phil Collins song was intended for the UK market but spread virally on the net, generated legions of re-mixes – some on producer Glass And A Half Full Productions site – and is being used in Canada, New Zealand and Australia, Willingham said. “This is the one ad that has the ‘Wow, did you see that!’ factor.”

Halo 3, which won the Integrated Grand Prix for this and other parts of the campaign, has also won a Grand Prix in the Other Film Content section of the Film categories. The film is from McCann Worldgroup San Francisco and T.A.G. The creative team is Scott Duchon, Geoff Edwards, and John Patroulis. Art director on Gorilla was Juan Cabral.

Willingham said Gorilla’s underlying philosophy of branded entertainment is here to stay, with Glass And A Half Full Productions already at work on the next ad. “Now the idea has become established we will see a whole range of ads. We could put almost anything in the framework we have established with Glass And A Half Full. As long as it gives you the same uplift as eating chocolate, the idea will go on and on.”